Creating content that doesn’t feel like an ad, but performs like one. I turn everyday moments into engaging, relatable videos that build trust and influence buying decisions. I create day in my life, food exploration, upcoming events, product reviews, and more. I'm trusted by many brands in Canada to create their content!

SIB’s main challenge was low engagement and awareness. Students didn’t see how sustainability connected to business,why sustainability is important, and our branding wasn’t strong enough to capture attention. I worked on repositioning the club by refreshing our brand identity and creating content that highlighted SIB.

The main challenge of Ryan’s SU President campaign was increasing student awareness and engagement across a busy and competitive election season. I developed a cohesive digital marketing strategy by creating consistent visuals, designing engaging social media campaigns, and coordinating messaging with the campaign team.

SIB faced a challenge with limited digital reach, making it difficult for students to learn about events or engage with sustainability initiatives. I took the initiative to create the club’s first-ever website using Wix, designing a platform that highlights upcoming events, executive members, past leadership, sustainability goals, and environmental blogs.