SU Presidential Campaign

The main challenge of Ryan’s SU President campaign was increasing student awareness and engagement across a busy and competitive election season. I developed a cohesive digital marketing strategy by creating consistent visuals, designing engaging social media campaigns, and coordinating messaging with the campaign team.

Branding

Graphic Design

Video Editing

Project Overview

Client: Ryan Jobby, Student Union President Candidate
Industry: Campaign
Timeline: 4 weeks (Jan 2025)
My Role: Marketing Manager

As Marketing Manager for Ryan’s SU President campaign, I developed and executed a comprehensive digital marketing strategy to increase visibility and engagement among students. I created campaign graphics, social media content, and promotional materials using Canva and Figma, ensuring consistent branding across all platforms. By managing the content calendar and coordinating messaging with the campaign team, I implemented high-impact social media campaigns that averaged 8.5K views per post, with the top-performing video reaching 13.2K views, helping drive awareness, boost student engagement, and contribute directly to Ryan’s successful election.

Poster Examples

To make Ryan’s SU presidential campaign stand out and appeal to university students, we designed three playful and attention-grabbing posters that combined creativity with clear messaging. The goal was to make the campaign memorable and visually engaging, ensuring Ryan’s name and platform popped compared to other candidates.

Poster 1 - “Ryan King”: A creative play on Ryan’s name, which sounds like “lion.” I incorporated Ryan’s face into a Lion King movie poster, adding his platform points into the movie description to make it humorous yet informative.

Poster 2 – “Ryan’s World”: Inspired by the famous YouTube channel, I adapted the layout to feature happy photos of Ryan along with highlights of his achievements, creating a fun and relatable way to showcase his campaign.

Poster 3 – Simple & Clean: A straightforward, minimal design encouraging students to vote for Ryan, making the call-to-action clear and easy to understand.

Throughout the campaign, these posters received numerous compliments from students, with many saying they were outstanding and that the marketing made them more likely to vote for Ryan. The combination of creativity, humour, and clear messaging helped amplify engagement and contributed to a successful campaign.

Graphic Examples

For Ryan’s SU presidential campaign, we established a consistent visual identity by assigning each candidate a distinct colour, with green representing Ryan. I ensured that all campaign graphics, social media posts, and promotional materials followed this colour scheme and maintained cohesive branding. This consistency helped Ryan’s campaign stand out, reinforced name recognition, and made all visual content instantly recognizable to students.