Sustainability in Business

Project Overview

Company: Sustainability in Business Laurier
Industry: Sustainability, Club
Timeline: 12 months (May 2024 - May 2025)
My Role: VP of Marketing

As Co-President and former VP of Marketing for Sustainability in Business (SIB), I spearheaded initiatives to rebrand and grow the club’s digital presence. I introduced a new content series, SIB It Up, giving students a behind-the-scenes look at our executive team to build relatability and trust. I also designed and managed SIB’s website, developed campaigns across social platforms, and optimized our outreach strategy. These efforts doubled event attendance and increased social media engagement by over 1,000%. A highlight of the year was leading the promotion of our Careers in Sustainability event, where targeted creative assets in Figma and Canva achieved over 330,000 views, the club’s highest-ever digital engagement.

Please check out our Instagram here: https://www.instagram.com/siblaurier/

Please check out our website here: https://www.lauriersib.com/

Through my leadership and marketing contributions to SIB, I was promoted to Co-President for the 2025–2026 year.

Achievement

2025-2026: My work as co-president helped the SIB team gain 11 nominations for LazSoc Year-end Gala, including my nomination as Co-President of the Year!

2024-2025: My work in building the club’s brand and engagement also earned me nominations for the All-Star Executive Award and All-Star Marketing VP at the LazSoc 2025 Year-End Gala.

Initiatives

Noticing that SIB lacked branded giveaways at events, I took the initiative to design the club’s first set of stickers. The design has since been applied across stickers, pins, merchandise, and other promotional materials, helping to strengthen the club’s brand presence and engagement at events.

Design Examples

I use Canva and Figma to create visually engaging designs and videos that promote sustainability initiatives, student events, and club activities. My design process begins with understanding the goal of each piece, whether it’s raising awareness, driving engagement, or educating an audience, and identifying the key message to communicate. I focus on clarity, aesthetics, and consistency, using layout, colour, and typography to make content both appealing and accessible. Through these designs and attention to detail, I ensure that each piece not only looks polished but also effectively supports the mission and objectives of the initiatives I promote.

Video Examples

I create dynamic, attention-grabbing videos for SIB using CapCut to highlight sustainability initiatives and events. My approach focuses on capturing viewers quickly with compelling visuals, clear messaging, and smooth pacing, while ensuring each video aligns with the initiative’s goals. I design content to be shareable and engaging, using creative storytelling, motion graphics, and on-screen text to boost awareness and participation. Every video is crafted to maximize engagement, inspire action, and make sustainability initiatives memorable for our audience.

Please click the photo to view the videos on their posted platform!

Please see the SIB Website page to view my work on the design and development of our website, including the Sponsorship Page, SDG Page, Blog Page, and Legacy Section, all created to improve sponsor outreach, sustainability education, and user engagement.