LOCUS
The main challenge at LOCUS was that off-campus students often felt disconnected and weren’t engaging with events. I worked on spreading our message with our digital marketing by creating consistent visuals, designing engaging campaigns, and streamlining communication. This helped students feel more included and directly contributed to stronger event turnout and digital engagement.
Video Editing
Graphic Design
Photography
Project Overview
Company: LaunchPad, a seed-stage no-code startup
Industry: Laurier
Timeline: 12 months (April 2024 - April 2025)
My Role: Marketing and Engagement Executive
As Marketing & Engagement Executive for LOCUS, I tackled the challenge of off-campus students feeling disconnected from campus life by developing a targeted content strategy across Instagram, TikTok, email, and Discord. Leveraging Canva and CapCut, I created engaging, student-centered content that highlighted events and built a stronger sense of community. I also managed the digital content calendar to ensure consistent posting and cohesive branding, while coordinating closely with the executive team to align event promotion with broader engagement goals. These efforts resulted in a 25% increase in event participation and significantly strengthened LOCUS’s digital presence.
Graphic Examples
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Video Examples
These videos were interview-based and designed to promote events, showing off-campus students that they can still enjoy a vibrant campus experience and feel connected to residence life. Click the photo to watch the videos and see my work in action.
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